account business dissertation key marketing

08.08.2017 -
21.01.2018 -
Guenzi, P./Pardo, C./Georges, L. (2007): Relational Selling Strategy Key-Account Managers relational behaviors: An exploratory study, in Industrial Marketing Manager, Jan 2007, Vol. ... Hansen, M. T./Nohria, N./Tierney, T. (1999): Wie managen Sie das Wissen in Ihrem Unternehmen?, in: Harvard Business Manager, 21.
Lockau, Ina (2000): Organisation des Global-Account-Management im Industriegütersektor, Berlin Meffert, Heribert (2000): Marketing: Grundlagen marktorientierter Unternehmensführung, 9. Auflage, Wiesbaden Pepels, Werner (1999): Business-to-Business-Marketing: Handbuch für Vertrieb, Technik, Service, Neuwied Rau
The dissertation task, a central feature of learning and research at the School of ... marketing, key account management and consumer behaviour on and off-line. ... find the students' work stimulating and interesting. Roger Sherlock,. Head of Department of Marketing Studies,. DIT College of Business,. School of Marketing,.
This study aims to provide information on key marketing concepts and strategies adopted by Cisco Systems Inc. It critically analyzes Cisco's business strategies and practices by describing and evaluating its market orientation along with the impact of its marketing practices on business thereby providing an overview of its
Management of Art Galleries – Business Models. DISSERTATION of the University of St. Gallen,. School of Management,. Economics, Law, Social Sciences ...... Table 10: Business Model Components. Key Component. Business Model Building Blocks. Product. Value proposition. Marketing. Customer. Communication.
01.01.2012 -
Prof. Dr. Ove Jensen. Dissertation: Key-Account-Management. Gestaltung - Determinanten - Erfolgsauswirkungen. WHU - Otto Beisheim School of Management Lehrstuhl für Vertriebsmanagement und Business-to-Business Marketing
After the staff has created the thesis groups, you can continue work with your supervisor in defining the more specific topic in the field you have chosen. International Business/. Marketing. • Successful application of inbound marketing. • Marketing decisions and customer value. • Agile commercialization in high-tech start-ups.

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